How to Use Twitter Analytics for Your Business

Twitter analytics is a easy but effective Twitter insights tool for small organizations and online marketers—learn how it could paintings to your virtual advertising and marketing efforts.

Like using Twitter itself, getting the maximum out of Twitter Analytics takes practice. But after you learn to make sense of this powerful social listening records supply, you may use it to investigate your Twitter activity, the performance of your Twitter campaign,s improve your Twitter content and amplify the presence of your blog, logo, or on line business.

First, it’s essential to recognize the components of Twitter Analytics. Then you may dive into correctly using this device and its target market insights from the social network.

Navigating Twitter Analytics

Before you do some thing else, switch on Analytics to your Twitter account. Go to the Twitter Analytics foremost page and check in the use of your username and password.

If you’re already signed in to your account, you may get right of entry to Analytics via the sidebar menu on the computing device model of Twitter. Click the ellipsis icon at the bottom of the menu and pick out Analytics.

On the Analytics dashboard, you’ll discover a few special tabs wherein you can get right of entry to the diverse functions available.

Your account home web page

From the Home tab, you get a precis of your account pastime for the beyond 28 days. This consists of your tweets, tweet impressions, profile visits, mentions, and follower matter. Each of those metrics consists of a small activity graph along with will increase or decreases for the reason that last period.

Scroll down to your account domestic page to view highlights of your account pastime during the last few months, which include top tweets, pinnacle followers, and pinnacle mentions.

Tweet activity
Click on the Tweets tab on the pinnacle of the page to view your tweet pastime. This web page is broken up into its own collection of tabs.

Tweets

Under this default tab, you’ll see your tweets over the past 28 days, with the latest on top. This is beneficial for scrolling down and glancing over facts—impressions, engagements, and engagement fee—for person tweets.

A graph at the top breaks down impressions with the aid of day. There’s additionally a chain of graphs on the proper aspect of the page that show the fluctuation of this facts. Regardless of what tab you select, the graphs stay visible.

Top tweets

Click over to Top Tweets to look your tweets ordered from maximum to fewest impressions. Here, you can see which of your tweets have become the most publicity.

Tweets and replies

This tab is almost exactly just like the Tweets tab—with your tweets in chronological order—however it suggests each your unique tweets and your replies. Your respond tweets behave similar to normal tweets in that they can interact your followers and lead ability followers to you, so it’s really worth keeping an eye on them. (The Top Tweets tab includes replies, too.)

Promoted

If you’ve already signed up for promoted tweets through Twitter Ads, you may watch the ones tweets right here. Twitter Business offers numerous paid features like this that combine with Analytics. But don’t worry, you may nevertheless do lots with Analytics without paying whatever.

Video activity

Select Videos below the More tab on the pinnacle bar to get entry to your video hobby. On this web page, you may see how your videos and promoted motion pictures are doing.

Conversion tracking

This tab is dedicated to another alternative available via Twitter Business. Conversion monitoring lets you music when users take a sure action, like visiting your website.

How to regulate the date range

When viewing any of the tabs above, alternate the visible date range via clicking the drop-down menu in the pinnacle right-hand corner of the screen. The menu button presentations something range it’s currently set to—the default is the last 28 days.

You’ll see alternatives to view the final 7 days and any of the ultimate five months. Or, if you want, you may select a particular date range. After selecting the variety you need, hit Update to view the brand new records.

How to export records

To download a CSV file for pastime facts within any date range, use the Export statistics option, that is to the proper of the date variety menu. These files open in Microsoft Excel and similar applications.

You can both export with the aid of tweet or via day. When you select one, you’ll get a sheet that presentations a complete rundown of the statistics accrued for the range and specs you’ve selected.

The Twitter stats statistics downloaded includes the following and extra: