A Must for Your Business Is an Outdoor Signage Solution
There are so many factors to consider when choosing outdoor signage solutions, that can withstand the elements, but these three things are non-negotiable if you want your investment to pay off in the long run. If you’re not sure whether you need outdoor signage, or if you’re just looking to learn more about this specialty signage solution, keep reading! Here are three reasons outdoor signage is a must for your business!
An Overview of the Benefits:
The benefits of the outdoor signage solutions are clear: it’s an attractive, modern, and durable way to attract customers and make your investment worth it. But how do you know if this signage is right for you? There are three reasons why outdoor signage is a must for every business. Here they are. -Your signs can withstand the elements
-Your signs can help with visibility
-Your signs will be able to increase your brand awareness
The Importance of Consistent Branding:
One of the most important aspects of branding is consistency. It may seem like common sense, but when people are constantly seeing your logo, colors, and fonts in different places, it can cause confusion and make your company seem disorganized. When you have signs scattered throughout your city or campus, it sends the message that you’re not confident enough in your business to put up one cohesive sign. Customers will see that and question whether or not they should trust you with their money. As soon as they go into another establishment and see your branding on all the signage, this concern vanishes. Signs on buildings also provide a way for customers to find where they need to be – say if there’s an office building with many offices inside of it. A visitor would look at all the signs around each building and find which office suites belong to you. That way, they don’t need to wander around aimlessly while looking at confusingly named hallways.
Customizing Your Signs to Match Your Brand:
- One of the most important factors to consider when designing your sign is customizing it to match your brand. This includes color, shape, and size. In many cases, matching your brand will also ensure that you are following local regulations.
1: Color Matching Your Brand with Signs:
- If you have a logo that utilizes the same colors as your outdoor signage solution, then it would be best to use those colors in the signs themselves. But even if you do not want to match colors exactly, it is always wise to use some version of them in order to make sure that they still work well together. For example, rather than using blue for the background of your sign and red letters, you could choose the purple text on a green background. That way, no matter what else you decide to change about the design later on down the road, it will still look cohesive.
2: Choose an Appropriate Shape for Your Signs:
- Once you have determined which colors to use on your sign from before (or at least narrowed it down), it is time to choose an appropriate shape.
- For businesses such as restaurants or fast food establishments, rectangular shapes can be ideal because they provide plenty of space to list off items such as their specials or menu items. However, other types of businesses might benefit more from circular shapes or differently shaped rectangles.